Business Strategy by Design

Clarity. alignment. impact.

Business only thrives when it’s aligned with who you truly are.

This isn't another cookie-cutter business strategy.

If you’re a purpose-driven entrepreneur, you already know the old formulas don’t work. You’ve tried following strategies that looked good on paper but left you drained, second-guessing, or stuck.

Business Strategy by Design is for Purpose-Driven Entrepreneurs who:

FEEL OVERWHELMED OR STUCK

You’ve tried to figure it out on your own and wasted too much energy on scattered strategies that don’t fit. You need clarity and a personalised roadmap.

Are ready to pivot or grow

Whether you’re shifting into a more meaningful business, scaling your current one, or starting fresh — you want a plan that aligns with your purpose, values, and Human Design.

CRAVE ALIGNMENT + IMPACT

You’re done with cookie-cutter formulas. You want a business that reflects who you are, saves time and energy, and makes the impact you’re here to create.

Identity First - Because it All Starts With YOU

Identity first. Strategy second.

Your business is not separate from you — it’s a mirror of you. Too many entrepreneurs skip straight to the “what” and “how” — the offers, funnels, and tactics — without ever anchoring into the “who” and “why.”

In Business Strategy by Design, we start with you. Who you are. Why are you here? What your design, story, and values reveal about how you’re meant to work. From there, we design a business that reflects you — so you no longer have to wear a mask or play a role that doesn’t fit.

When your business mirrors your identity, alignment and impact naturally follow. Because at the end of the day, it all starts with YOU.

The genius lies in connecting the dots.

Transform your Business with the Power of Human Design

The genius lies in connecting the dots.

Most strategists will give you more tactics, more formulas, and more things to do. But if the foundation isn’t aligned with you — it won’t last.

With Human Design as the compass, I help you connect the dots of your brand, your business model, and your strategies into a whole ecosystem that works for you.

Think of it like building a home:

Branding is the front door — how people experience you.
Your business model is the house structure — how it’s built.
Your offers & systems are the rooms — how everything functions.
Your design is the blueprint underneath it all.

When all of these align, business becomes sustainable, joyful, and magnetic.

The BEC Way (80/20 Philosophy)

Why the old 80/20 rule keeps you stuck — and what actually works.

Most of the business world will tell you success is 80% strategy, 20% mindset. That formula might create short-term results, but it often leads to burnout, misalignment, and businesses that don’t feel like YOU.

My philosophy flips the script. I call it The Bec Way:

80% alignment → Your energetics, mindset, and design. This is the real foundation.

20% strategy → Offers, systems, and marketing built on top of that alignment.

When your alignment leads, the strategy doesn’t just work — it feels natural, sustainable, and magnetic.

This is the biggest difference in Business Strategy by Design:

we don’t force you into someone else’s formula. We build from the inside out.

The Aligned Business Health Check

Is your business really aligned? Take the Health Check.

Before we design the right strategy, it’s important to see where your business stands right now. The Aligned Business Health Check helps you decode the energy of your business — across your Energetics, Mindset, and Strategy.

It will show you:

Where your business is in alignment (and where it’s draining you).
Whether your mindset and self-trust are supporting growth or holding you back.
How your current strategy fits (or doesn’t fit) your design.

👉 When you book a Business Breakthrough Call, you’ll complete this free Health Check first. Together, we’ll overlay your results with your Human Design chart — so you can see exactly where you’re out of alignment, and what to do next.

What is Business Strategy by Design?

Business Strategy by Design offers a revolutionary approach to transforming your business through a series of “DONE WITH YOU” workshops and mentorship for conscious entrepreneurs, founders, CEOs, and startups looking to Integrate authenticity, passion, freedom, success, and fulfillment with a business that feels aligned to who they truly are.

Together,

we’ll craft a 90-day strategic plan that aligns with your Human Design, bringing clarity and alignment to your authentic self and purpose.

This unique strategy is tailored specifically with YOU in mind; how you are energetically designed to operate, allowing you to focus on your innate gifts and strengths and giving yourself permission to delegate or eradicate whatever isn’t in Alignment for you.

How It Works

Our Service Package

Three ways to work with me — choose the support that fits you best

VIP Strategy Day

The Silver Package offers a transformational, 3-part workshop series designed to align your business to YOU and your purpose, integrated with your unique Human Design and energetic blueprint.

To help you align your business and personal life, each quarter, you’ll focus on one major business project that is aligned with your overall 12-month vision, while also creating a plan that supports your well-being, and personal goals.

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We break down your vision into manageable, aligned steps so you can make steady progress without stress anxiety or burnout.

What’s included:

Workshop1 (½ day): Unlock Your Energetic Blueprint

Discover your unique Human Design to reveal your innate gifts and overcome mindset blocks that may be holding you back
Deep dive into your energetic blueprint, and discover how your Human is uniquely designed to operate in business.
Gain insights into how your design influences business decisions and how to implement your strengths and gifts in your business and personal life

Workshop 2 (1/2 day): Holistic Business Health Check:

Assess your business across the 7 key pillars and identify the most important project to focus on this quarter, ensuring that it’s aligned with your purpose and energy
Clarify your vision, personal, and professional goals. Alleviate overwhelm by focusing on key priorities.
We'll Identify what's working in your business, what isn’t, areas for improvement, and what can be dropped or outsourced.
Identify top 3 personal and profession projects for the quarter

Workshop 3 (2 hours): Craft Your 90-Day Aligned Strategic Plan:

Together, we’ll create a 90-day plan centred around your one big project for the quarter, providing you with clarity, focus, and alignment for both your business and personal life.
Turn insights into action with a clear roadmap that focuses on your genius zones, creating a personalised plan for both your business and personal life.
Translate insights into a workable 90-day plan, integrating your energetics, genius zones, and purpose alignment.
Bonus Free Consulting Session: 1-hour bonus session 30-45 days later to refine the plan and resolve any challenges.

Pricing Options:
Option 1: Pay in full $1497 USD

Option 2: 4x quarterly payments $374.25
Option 3: 12 monthly payments $124.75

The Aligned Annual Plan

The Gold Package offers a transformational experience designed to align both your business and personal life with your Human Design and energetic blueprint. This package is perfect for established business owners seeking realignment or a pivot in a purpose driven direction.

Each quarter, you’ll focus on one major business goal that supports your overall vision, while also crafting a plan that promotes more freedom, fulfillment and less overwhelm and stress, in both your professional and personal life.

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We break down your vision into manageable, aligned steps so you can make steady progress without burnout.

Quarter 1: Same structure as the silver package (read full details there).

Quarters 2-4:

Quarterly Business and Well-Being Review & Realignment:
- Each quarter begins with a review of the previous plan, identifying wins, challenges, and adjustments/lessons learnt.
- Focus on the next major business project and/or refine/ revise your business and personal goals. in alignment with your overall vision and design.
- Reassess personal goals to ensure that personal well-being remains balanced with business priorities, long-term vision and aligns with your energetic design.
Crafting a Fresh 90-Day Strategic Plan – After each quarterly review, we craft a new 90-day plan, ensuring it aligns with both your professional and personal goals. This plan ensures clarity and balance for both your business success and personal life fulfillment.

BONUSES for Gold Package:

Bonus 1 Q1: A full 90 minute reading of your human design chart plus a deep dive into an area of your choice:
- Life Purpose/Mission
- Personal Transformation (Mindset)
- Business Alignment
- Relationship/Compatibility reading (Partner, Family member or Business partner etc.)
Bonus 2: 4 x 60-Minute Consulting Session per Quarter In addition to the workshops, you'll receive an additional 1-hour consultation each quarter to review, refine or update and resolve and challenges
Bonus 3 Q2-4: 3 x 90 minute Human Designed based strategy sessions: Deep-dive into your Human Design each quarter to address specific challenges, support business pivots, guide decision-making or shape the strategic focus of your business or personal well-being.
Bonus 4: 15% Discount When signing up for the entire year, you'll receive a 15% discount on the total package cost. Monthly and Quarterly payment plans available at no additional cost!
Bonus 5: On-Demand Mentorship Access to ask questions at any time between sessions for continuous support and guidance, ensuring you're never left feeling stuck or unsure.

Pricing options:
Option 1: Pay in full: $5089.80 USD
Option 2 4 x quarterly payments: $1272.45 USD
Option 3: 12 x monthly payments: $424.15 USD

The Aligned
Annual Plus Transformation Coaching

The Platinum Package offers everything from the Gold Package,blending the power of Human Design with strategic business workshops with the added depth of personalised coaching to support deeper transformation and growth both personally and professionally.

This package is designed for conscious business owners ready to scale or pivot their business in alignment with their Human Design with their Purpose and Energetic blueprint with ongoing coaching.

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With the benefits of monthly coaching sessions, you’ll not only transform your business through strategic alignment but also undergo personal growth, breakthrough limiting beliefs ensuring that you’re leading from a place of authenticity, without sacrificing your energy, fulfillment or well-being:

What’s included:
Everything in the Gold Package, plus:
Monthly: Personal Coaching Sessions

These coaching sessions provide tailored, one-on-one support designed to help you uncover and transform deeper unconscious blocks or fears that may be preventing you from achieving personal and professional fulfillment.

Together, we’ll shift and transform limiting beliefs into strengths and create sustainable growth, all while aligning with your Human Design. Here’s how:

Discover Your Zone of Genius: Uncover and amplify the unique gifts and strengths within your Human Design, allowing you to focus on what you do best and create maximum impact with less effort.
Unlock or Redefine Your Life Purpose, Mission, and Values: Gain clarity on your true purpose, align your business with your mission, and ensure your core values are driving your decisions and actions.
Transform Limiting Beliefs: Work through confidence issues, imposter syndrome, perfectionism, and mindset blocks such as fear of failure or success, so you can fully embrace your leadership.
Break Through Abundance & Wealth Blocks: Identify and shift unconscious beliefs about money, wealth, and abundance that may be holding you back from experiencing financial success and freedom.
Prioritise Self-Care and Prevent Burnout: Learn strategies to manage stress, avoid burnout, and prioritise your well-being as you grow your business.
Find Focus and Overcome Distractions: Gain clarity by aligning your daily actions with your purpose, preventing shiny object syndrome and distractions from pulling you off course.
Reclaim Confidence and Flow: Overcome procrastination, isolation, and lack of motivation by reconnecting with what energises and inspires you.
Set Boundaries and Prioritise Work-Life Balance: Establish healthy boundaries, say no (or yes) with confidence, and create harmony between your personal and professional life, ensuring long-term success.

Coaching Topics We Can Explore:

Discovering your zone of genius
Defining your life purpose, mission, and values
Confidence and self-belief
Abundance and wealth blocks
Imposter syndrome
Burnout and self-care
Overwhelm and procrastination
Loss of flow or need for fresh perspective
Shiny object syndrome
"High achiever syndrome"
Fear of failure or success
Setting boundaries and work-life balance
Managing perfectionism
Delegating and asking for support

Additional Benefits

Monthly 1:1 Coaching Calls (60 mins): Dive deep into current challenges, mindset shifts, or blocks to ensure continued growth and momentum between quarterly workshops.
On-Demand Coaching Support: Unlimited access to ask questions and receive guidance whenever needed, ensuring you have the support and accountability to stay aligned and on track.
Tailored Business Strategy and Energetic Alignment: Each coaching session will refine your business strategy to align with your unique Human Design and zone of genius, keeping you focused on your purpose and personal fulfilment.

VIP Strategy Day

💰 $2,222 AUD (or 3 x $740 monthly)

Pre-work: Aligned Business Health Check + HD overlay.
Full workshop (1 day or 2 half-days).
Deliverable: Custom 90-Day Plan with clear next steps.
Bonus: 30-min follow-up call to keep momentum.
👉 Perfect if you need clarity and direction fast without a long-term commitment.

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What’s included:

Step 1: Pre-Work — The Aligned Business Health Check

Step 2: Energetic Blueprint Deep DiveOverlay your Health Check with your Human Design chart.

Step 3: Tailored Business Strategy Workshop

Together, we’ll focus on your biggest priorities — whether that’s refining offers, clearing money blocks, simplifying systems, strengthening messaging, or creating clarity in your vision.

Step 4: 90-Day Aligned Plan

Bonus: 1-Hour Consulting Call (30–45 Days Later)

Quarterly Alignment

A year 12 x $650 AUD monthly
(Pay in full option available — discussed on your Breakthrough Call)

Everything in VIP Day, delivered each quarter — so you reset your alignment and strategy every 90 days.

Everything in VIP Day, repeated once per quarter (4x/year).

Each quarter we revisit your Health Check and refine your strategy, adjusting focus as your business evolves.

Core Deliverables: Four tailored 90-Day Plans across the year, each aligned to your design and current priorities, with Human Design deep dives built into the process.

Bonus 1: Quarterly 60-min consulting sessions to refine or troubleshoot between strategy days.

Bonus 2: On-demand mentorship access between sessions so you’re never left stuck.
Perfect if you want consistent alignment and strategy with the flexibility to adapt as you grow.
(Pay in full option available — discussed on your Breakthrough Call.)

Coaching Support

💰 Tailored investment, discussed on your Breakthrough Call.

Personalised 1:1 Coaching Sessions (60–90 mins, frequency tailored to your needs).
Sessions can focus on mindset, energetics, leadership, money blocks, confidence, or preventing burnout — whatever is most relevant to you.
Works as a standalone coaching container, or can be added to VIP/Quarterly for deeper support.
Bonus: On-demand coaching support between sessions for guidance when you need it most.

👉 Perfect if you want not just the roadmap, but also the partnership to help you embody it and stay aligned as you grow.

LET ME TELL YOU

Why Business Strategy by Design?

The archaic “hustle culture” and the one-size-fits-all approach MUST GO!

We have been so conditioned by society, that the only way to achieve success is to hustle harder and follow the latest trends that require you to implement 1 size fit all Strategy upon Strategy that doesn’t feel aligned with who you are.

This constant pressure leads to overwhelm, burn out and and disconnected from your business, your purpose or any fulfillment.

Most business model offers are not working because...

80% Focus on Strategy: Heavy emphasis on one-size-fits-all approaches, often neglecting personal alignment, values and unique gifts YOU can offer your clients.

20% Mindset: Minimal focus on mindset and generally without considering your unique energetics or rewiring/releasing your unconscious blocks and conditioning that keeps you stuck.

0% Personal Energetics: Ignoring the importance of how you’re naturally designed energetically to operate both personally and professionally, which leads to another cycle of overwhelm, burnout, and feeling disconnected from your business and any sense of purpose or fulfillment

This is why Business Strategy by Design is the answer.

It is unique in its holistic approach that integrates your Human Design into every aspect of your business strategy.

Instead of following generic advice that doesn’t resonate, you’ll discover how to align your business with your true self, harnessing your unique energetic blueprint, mindset, strengths and purpose..

DISCOVER ALIGNMENT THE

BEC Way

Who is this for?

Business Strategy by Design is a done-with-you workshop experience for purpose-driven entrepreneurs and professionals who want clarity, alignment, and a plan tailored to their unique strengths and goals. This service is ideal for:

Entrepreneurs & small business owners who want to create a roadmap that reflects their values, Human Design, and big-picture vision.
Overwhelmed leaders who are tired of wasting time and energy trying to figure out what to focus on and need personalised, actionable strategies to move forward.
Startups & innovators seeking expert guidance to establish a clear and aligned strategy right from the start.
Professionals ready to Pivot into a more meaningful business but aren’t sure how to turn their ideas into a cohesive plan.
Impact-driven visionaries who want to save time and energy by working with someone to create a strategy that aligns with their purpose and unique design.

Through these workshops, you’ll get the support to co-create the perfect plan for your business and take the guesswork out of what’s next. And for those moments when you feel stuck or unsure, optional coaching is available to keep you aligned and moving forward with confidence.

This isn’t just about making your business successful—it’s about making it fulfilling, sustainable, and aligned with who you are at your core.

By integrating your unique energetic blueprint, you’ll gain the clarity, confidence, and alignment you need to take purposeful action, ensuring that your business thrives while honouring your authentic self.

Our Promise

What you’ll walk away with

From a VIP Strategy Day

A clear understanding of your Human Design blueprint and how it applies to your business.
A personalised 90-Day Action Plan showing you exactly what to focus on next.
Clarity in your brand and business direction.
Confidence in offers, pricing, and positioning.

From Quarterly Alignment

Four 90-Day Plans across the year, with Human Design woven into each cycle.
Consistent strategy reviews and refinements so your business evolves with you.
Ongoing support between sessions so you’re never left stuck.
Sustainable systems that prevent burnout and allow for joyful growth.

From Coaching Support

Tailored mindset and energetic coaching to address money blocks, confidence, and self-leadership.
Accountability and support to implement your plans with ease.
Renewed confidence, flow, and resilience in how you show up for your business.

Meet Becky

Becky is a Certified Transformation Coach, Intuitive Business Strategist, Human Design Expert, Author & Speaker.

A visionary coach, intuitive business strategist, and Human Design expert, Becky has dedicated her life to helping conscious leaders like you unlock their true potential. With a unique blend of spiritual insight and practical expertise, she empowers you to align with your purpose and create a meaningful legacy.

Learn more ➡️

Experience-Driven Transformation

With over 15 years of experience in both the corporate and coaching worlds, Becky combines her strategic business expertise with deep personal insight to guide you through lasting transformation.

Empowering Self-Discovery and Growth

Through intuitive guidance and mindset breakthroughs, Becky helps you uncover and unleash your unique gifts, overcoming limiting beliefs to reach your highest potential.

Personalized, Holistic Approach

Becky’s coaching is uniquely tailored to your Human Design and energetic blueprint, ensuring that each step aligns with your authentic self and empowers you to thrive in every area of life.

Testimonials

I’ve empowered conscious entrepreneurs and leaders to align, grow, and scale their businesses—without the overwhelm or burnout!

Spots for FREE Business Breakthrough Calls are limited, so book yours today before it’s gone. Don’t wait—your aligned business success starts now! This is your chance to create the business you’ve been dreaming of—don’t miss out!

Ready for a business that finally fits YOU?

It all starts with you — your design, your story, your vision. When you align your business with who you truly are, clarity, impact, and growth naturally follow.